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Top Articles

Internet Marketing Has Too Much Internet
[2008-07-22] Today I am going to drive for a few hours to install a new computer for my in-laws. We ordered it delivered to our house. My wife installed all the software and moved all the files.

Online Marketing Summit's Regional Tour Preview
[2008-07-08] With the Online Marketing Summit's regional tour on the horizon, I thought it would be a good time to give everyone a taste of the kind of material that is presented at OMS.

The Debate Between In-House and Outsourced Search Marketing
[2008-06-24] Dave Pasternack of MediaPost's SearchInsider column wrote today about the debate between in-house and outsourced search marketing campaigns. He correctly termed this debate as ridiculous. but I don't think it was for the right reason.

Improving Your Web Marketing Results
[2008-06-09] Over the course of a day we tend to run into situations where some basic and occasionally not so basic tips and tricks need to be applied to a website. Here are three that come to mind at the moment and might just help you improve your web marketing results.

Are You Charging Your Clients The Right Price?
[2008-05-13] You have broken down creating keywords and negative keywords to a science. You have your clients running a full throttle social media campaign, complete with Facebook group, Twitter followers, blog, et al.

Facebook Marketing: Web 2.0 Expo
[2008-04-29] After the keynote frenzy this morning, the session that stood out for me was "Facebook Marketing: Best Practices" with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.

Search Marketing Training Tips
[2008-04-15] Recently I have been involved in creating a search marketing training program which some very clear objectives:

SES: How to Build Investment Interest
[2008-03-18] The first session I attended at Search Engine Strategies New York was How to Build Investment Interest in Your SEO/SEM, featuring Patricia Hall with Hallmark Capital.

Online Marketing Heroes
[2008-03-04] Online Marketing Tips from experienced marketers can be gold and it's great when someone collates them into one handy resource.

Do You Pass the Web Marketing Ethics Test?
[2008-02-12] In recent years, companies have become hyper-aware of the increased scrutiny on corporate ethics.

One Trend Most Marketers Are Ignoring
[2008-02-05] Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less.

Marketing Lessons Learned from CES
[2008-01-21] I spent a week at what is probably the largest tradeshow in the world.

Webkinz and Marketing to Children
[2008-01-08] Being intimately familiar with WebKinz World, I have been fascinated with the development of this network, mainly for the standpoint of the marketing.

Underappreciated Metrics To Track in the Coming Year
[2007-12-18] This post is the continuation of a topic I started all about the right metrics to focus on and how many marketing teams may be using the wrong ones without realizing it.

Rethinking Target Markets
[2007-11-27] Yes, overeducated Gen-Xers, can you believe it, it's been 16 years since Douglas Coupland Published Generation X: Tales for an Accelerated Culture.

Measuring Brand Awareness for Free
[2007-11-06] Often, I work with marketers who aren't ready to expand their horizons to Internet marketing.

Image Isn't Everything, but it's Still Something
[2007-10-22] Taking a look at the corporate logs in the image to the left, how do you feel about those brands?

A BtoB Marketing Checkup
[2007-10-09] It's always fun explaining business to business marketing at a cocktail party.

International SEM & Arbitrage
[2007-09-24] Limited Competition in Secondary Markets

Marketing is All About the Experience
[2007-09-18] Marketing, in whatever form, is all about the experience. This is the why behind how link bait and viral marketing work.

Closed Loop Marketing Is Not Software
[2007-09-04] I recently spoke with a reader who was struggling with his closed loop marketing process.

Stages of Marketing Accountability
[2007-08-14] The five stages of Marketing Accountability are:

Conversational Marketing and the Online Branded Advertising Experience
[2007-08-07] Many of the most useful publishing formats and many of the most widely used sites are hard to effectively monetize.

Internet Marketing Podcasts are Priceless
[2007-07-31] There's gold in Internet Marketing podcasts from the perspective of a listener, and if you listen closely enough, you might sometimes catch bits of invaluable information that drip off stream-of-consciousness style from the podcasts hosts or their guests.

PR & Social Media: Can't Anybody Play This Game?
[2007-07-24] Jimmy Breslin's famous query about the hapless 1962 New York Mets seems apropos of many PR "professionals" these days as they scramble to turn those inviting "Comments" sections of blogs into promotional nuggets for their clients.

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